The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content news SAP, IBM Consulting partner to offer genAI-based services The partnership will see both companies offer generative AI-based services to enterprises via RISE with SAP offering. By Anirban Ghoshal May 09, 2024 3 mins Generative AI IBM SAP feature Essential skills and traits of chief AI officers CAIOs require a multidimensional skill set to drive innovation, establish and lead an AI-ready culture, and create tangible organizational results leveraging a complex and rapidly evolving technology. By David Weldon May 09, 2024 9 mins Artificial Intelligence IT Leadership case study How being cloud smart fosters growth at Saab Fuelled by global turbulence and increasing defense budgets, Swedish defense group Saab is meeting high demand by integrating efforts to become more software-driven, and central to managing it all is CIO Annette Eriksson. By Karin Lindström May 09, 2024 5 mins CIO Aerospace and Defense Industry Cloud Architecture interview Strong CIO-CISO relations fuel success at Ally CIO Sathish Muthukrishnan and CISO Donna Hart have forged a partnership steeped in Ally’s culture of radical candor that keeps the financial services firm secure and innovative. By Dan Roberts May 09, 2024 9 mins CIO CSO and CISO IT Leadership PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe