Although it is still early days for the technology, the McKinsey report showed its adoption is picking up across industry sectors. Credit: gorodenkoff The usage of generative AI across enterprises is already widespread, although it is still early days for the new technology, according to a report from McKinsey’s AI consulting service, Quantum Black. The report is based on an online survey conducted in April, which received responses from 1,684 participants globally across multiple industry sectors, company sizes, and functional specialties. Nearly 22% of the respondents said they are using generative AI for their work. This usage was highest in the technology sector, and among respondents from North America, the report showed. Industry verticals, including financial services, retail, professional services, and healthcare were also using generative AI but trailed behind the technology sector, according to the report. “While our estimates suggest that tech companies, unsurprisingly, are poised to see the highest impact from gen AI — adding value equivalent to as much as 9% of global industry revenue — knowledge-based industries such as banking (up to 5%), pharmaceuticals, and medical products (also up to 5%), and education (up to 4%) could experience significant effects as well,” the report said. In contrast, manufacturing-based industries, such as aerospace, automotive, and advanced electronics could experience less disruptive effects due to limitations of the new technology’s usage in these industries as most work requires physical labor, the report said. The findings also showed that the most commonly reported uses of generative AI are in marketing, sales, product development, and service operations. Almost 14% of the respondents said their organization was using generative AI in the marketing and sales division, followed by 13% and 10% of the respondents saying their organizations were making use of the new AI technology across product development and service operations, respectively. Marketing use cases of generative AI, as per the report, included crafting text documents, summarizing documents, and personalized marketing. Other functions were found to be using generative AI to identify customer needs, draft technical documents, create new product designs, and forecast trends. Related content feature New US CIO appointments, May 2024 Congratulations to these 'movers and shakers' recently hired or promoted into a new chief information officer, senior IT, or board role. By Martha Heller May 08, 2024 9 mins CIO Careers IT Leadership feature The extent Automic’s group CIO goes to reconcile data Cathy O'Sullivan, CIO editor-in-chief for APAC, recently sat with Marcelo Dantas, group CIO at Automic Group, to discuss completing one of the largest-ever registry services transitions in Australia, keeping pace with technology, and why cyberse By CIO staff May 08, 2024 9 mins CIO Cloud Native Data Quality feature Expion Health revamps its RFP process with AI The healthcare cost management firm built a customized AI tool to streamline an error-prone process for gaining new customers. Now, it’s considering selling the project for external use. By Grant Gross May 08, 2024 6 mins CIO 100 Healthcare Industry Digital Transformation feature Ways IT leaders can meet the EU AI Act head on The biggest mistake companies of all sizes could make is to put conformity before innovation, according to EU AI Act co-rapporteur Dragoș Tudorache. By Andrada Fiscutean May 08, 2024 6 mins CIO Military Regulation PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe