The new center, which will offer free workshops and training, is expected to help enterprises accelerate the development of generative AI-based applications while promoting AWS technology. Credit: Gorodenkoff / Shutterstock Amazon Web Services (AWS) on Thursday said that it was investing $100 million to start a new program, dubbed the Generative AI Innovation Center, in an effort to help enterprises accelerate the development of generative AI-based applications. The new program will connect AWS AI and machine learning (ML) experts with enterprises to help them envision, design, and launch new generative AI products, services, and processes, the company said, adding that these applications can be targeted at industries such as manufacturing, healthcare, and financial services among others. The program’s team members — consisting of data scientists, engineers, and application architects — will also support enterprises via free workshops and training, AWS said. Enterprises will also get added support from the AWS Partner Network. The Generative AI Innovation Center will also provide AWS products and services such as Amazon CodeWhisperer, Amazon Bedrock and infrastructure including Amazon EC2 Inf1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models and Hugging Face’s BLOOM among others, the company said. Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added. The move to launch a program around building generative AI applications can be seen as a strategic move to not only help reach more enterprise customers but also showcase a proof-of-concept. The Generative AI Innnovation Center follows the blueprint of AWS’ Data Lab program, which was designed to bring enterprise customers and AWS data specialists together to solve complex data challenges in tangible ways, using AWS products and services. In January, the company made the Data Lab program available in India. Related content brandpost Sponsored by Rocket Software How to successfully integrate data in a hybrid environment To successfully integrate data in a hybrid cloud environment, organizations must create a simple, secure, and powerful approach with the right modernization tools. By Phil Buckellew May 09, 2024 4 mins Digital Transformation brandpost Sponsored by Rocket Software Rethinking DevOps and automation with a layered approach For all its benefits, automation is not something that can just be implemented blindly across the layers of the DevOps stack. If those functions aren’t working together, the automation in each layer only adds more complication, creating ineffic By Phil Buckellew May 09, 2024 4 mins Digital Transformation brandpost Sponsored by Rocket Software 6 lessons to learn from the 60-year history of the modern mainframe As we celebrate the mainframe’s rich history, there’s a lot we can still learn from this technological marvel. Here are six lessons the modern mainframe has taught us over its last 60 years. By Phil Buckellew May 09, 2024 4 mins Digital Transformation brandpost Sponsored by Rocket Software Fueling modernization in the marketplace This acquisition marks a critical point in mainframe modernization, reinforcing Rocket Software’s commitment to innovation and coupling emerging technologies like AI and machine learning into a business with a decades-long track record of mainf By Phil Buckellew May 09, 2024 4 mins Digital Transformation PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe