Resources

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

ZoomInfo

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The Modern Customer Success Playbook

ZoomInfo

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers.

4 AI Hacks to Make Sales Teams More Efficient

ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts.

How to Overcome the Pain Points of Your CRM

ZoomInfo

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

A Proven Guide to Recruiting Passive Candidates

ZoomInfo

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Marketing-Led Post-COVID-19 Growth Strategies

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Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy.

The Best Sales Forecasting Models for Weathering Your Goals

ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Catch Them If You Can: The Passive Candidates Edition

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Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

The Ultimate Marketing Efficiency Checklist

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When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

The High Cost of a Bad Hire

ZoomInfo

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

How ZoomInfo Enhances Your Database Management Strategy

ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

Best Practices for Marketing Database Cleanse

ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations. Database Audits. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

How ZoomInfo Enhances Your ABM Strategy

ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.