Competitor research: convince your boss

Okay, so you’ve had a read of our website, and you like what you see.

You think we can help your team understand the opportunities and threats presented by your competitors.

But first, you need to convince your boss.

Here are 8 reasons why Aqute is the partner of choice for so many software, healthcare and consumer brands.

1: The goldilocks of competitive intelligence agencies

We’re a medium-sized agency. That means we’re small enough to care about every client, and every assignment, and we’re also big enough to handle tough projects that cross continents. You’ll have your own account manager and will always have our full attention.

2: Support your in-house competitive intelligence function

There are occasions when your own in-house competitive intelligence activity needs support. This might be because of a new opportunity in the market, or a desire to refresh your view of the competition. Whatever the reason, we can work alongside your existing intelligence function and help to produce the insights you need, when you need them. You can scale up and down at the drop of a hat.

3: Objectivity and impartiality

We’re all affected by bias. And that’s completely natural. But bias can undermine the quality of your competitive intelligence by influencing how you approach research, how you gather data, and how you prepare reports.

Aqute’s research team is skilled at using a systematic approach to data collection. We let the facts do the talking.

4: Proven methods

Our clients use our reports as the basis for sales meetings and strategy development. Any misleading or inaccurate reports would quickly weaken their position and destroy our credibility. But our clients know they can trust our research and use it as the basic for major strategic and tactical decisions.

5: Global team

Our network of researchers spans the globe. This enables us to gather data on distant competitors, using researchers who understand the local market and know where to look for meaningful data.

6: Partnership approach

We have established ways of working, but we’re also keenly aware of our role as an adjunct to our client’s own teams. That’s why we are happy to adapt our own methods and systems to suit your own practices. Our primary goal is to deliver the intelligence you need, in a format you can work with.

7: Tested by the best

Working for leading businesses like Coca-Cola, Johnson & Johnson, IBM and Hewlett Packard is something we’re very proud of. Their challenging research briefs and exacting standards push us to excel every time we tackle a research brief.

8: Focused on primary data collection

Our clients trust us to deliver original primary research. We answer the questions that our clients are asking.

While our competitors do press clippings, strategic planning, training and host of other tangential services, Aqute is focused on conducting original research that our clients can trust to guide their pricing, pitching and product development.